Creating "perfect content" is difficult but not impossible to do. This especially holds true when you
know three very important things:
- You know your audience.
- You put their needs before yours.
- You give them what they are looking for.
sales, thinking that if they find motivated sellers it will solve both of these problems. This is not the
case though, because sellers do not know, like or trust you yet. And....until they know, like and trust
you, why would they want to do business with you? Simply, they won't! The reason being is because
you need to lead with value first and foremost. Sellers need to see and realize that you are the
solution and answer to their problems. You have to be able to fulfill their needs, fix their predicament
and better their lives in some fashion. In our case, it would be to sell their home at a price that meets
their requirement and that is fair, along with a time frame that works for them.
What is the perfect kind of content
for for motivated sellers?
The truth is it all depends on who you are targeting as a wholesale real estate investor. If you are
looking for and targeting distressed sellers, then you want to create "911" kind of material. This kind
of content will be like an ambulance because it will help them resolve their situation at the right time
when they need it the most. Ourselves, we tend to focus on creative seller financing deals. This
would be such things as Lease Options, Rent to Own & Sandwich Lease Options. This allows us to
offer sellers what they really want in our content marketing and final offers such as:
- Ways sellers can avoid paying 6% commissions and fees
- Receive their full asking price in exchange for terms for our "end" tenant buyers
- How to sell their home in "As Is" condition so they don't have to invest anymore money in order to fix the home and sell it
- Ways we can have our "end" tenant buyers be responsible for the first $5,000 in any and all repairs to the property, so they don't have to be responsible for them
- Our "Auction" sale strategy that allows us to sell the property in 7 days, compared to 3-6 months with many Realtors
- Plus, so much more
When we create great content like what you see above, it targets and caters perfectly to our
"motivated sellers" desires and needs. Because of this, we average 1 out of 3 sellers signing up with
us. I think it's the smarter and more savvy way to build your wholesale real estate business. You are
combing high tech with high touch. Because we have the skills in both, we are able to combine what
Realtors do offline and what professional Internet Marketers do online everyday. This allows us to
thread the eye of the needle, creating the perfect content marketing funnels. These funnels allow us
and others who work with us to thrive and prosper no matter where they live in the country. This is
because our focal point is to solve the problems of our motivated sellers first and foremost by giving
them tremendous value to them for free with no strings attached.
How Do We Give Away Impeccable
Content... Away for Free?
No Matter how hard I tried, I could never see and understand why someone would ever want to
create a blog. It seemed like a huge waste of time to me. Yet, you could go online and see
blogs everywhere in every niche. I just never realized how an owner of a blog could make money
and benefit from it. It was not until later, when I started learning from other successful internet
marketers why they created a blog(s). I soon found out that they were giving away excellent content
that their prospects were wanting and needing. This allowed them to be givers first and receivers
second. The successful internet marketers were getting people to know, like and trust them by giving
away $10 of value for every $1 they received back. It was the perfect formula that I was looking for
because it created a "win - win - win" situation for all parties involved. Both the Buyer and the Seller
received what they were wanting, received tremendous value, while at the same time the wholesale
real estate investor who created and gave away the value received payment. Just remember this
phrase that has served me well, "Givers Gain"!
It was obvious that the more valuable content that I created and gave away, the more money I would
make. What I want you to understand is that a blog is just the beginning. The blog serves as a
"virtual coffee date" with my motivated sellers before I ask them to go on another "virtual coffee
date" with me. Let me clarify as well, when I say "virtual coffee date", what it means to me is an
automated sales and marketing funnel that gives away superb content that meets the needs of my
"motivated sellers" on a continuous basis and prior to us ever speaking to each other. It's about
providing great content that is free and that does not require a huge commitment like a " virtual
coffee marriage" would demand.
It's about being cool, calm and collected and being yourself. You're giving away excellent content
that the consumer can use immediately and get a small taste before deciding if they want to come
back for more or not.
Modern Sales Funnel
By the time myself or anyone I work with talks to a prospect, we have accomplished three things:
- They Already Know Us
- They Already Like Us
- They Already Trust Us
this process, you will realize how beautiful it really is and wish you had done it earlier. This process
allows myself and the people I work with to avoid working with people who want to be imbeciles on
the phone, avoid shouting matches and avoid big egos. No Thank You! Alternatively, we implement
our sales and marketing to do all the heavy lifting for us. They constantly weed out by qualifying and
disqualifying our leads for us 24 hrs a day and 365 days a year. And....the best part is that we do not
have to pay them and they never call in sick.
Take A Tour of Our Content Marketing & Sales Funnel
for Wholesale Real Estate Investors, and...
See How It All Works for Yourself!
(Note: You will be so happy you did. Plus..it's free!)
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