Saturday, 30 April 2016

(Blog Post) How to Create Content That Generates "Motivated" Seller Leads (and Sales) for Wholesale Real Estate Investors!

Creating "perfect content" is difficult but not impossible to do. This especially holds true when you

know three very important things:

  • You know your audience.
  • You put their needs before yours.
  • You give them what they are looking for.
    Many people are tempted and lured into doing the exact opposite. They are wanting more leads and

    sales, thinking that if they find motivated sellers it will solve both of these problems. This is not the

    case though, because sellers do not know, like or trust you yet. And....until they know, like and trust

    you, why would they want to do business with you? Simply, they won't! The reason being is because

    you need to lead with value first and foremost. Sellers need to see and realize that you are the

    solution and answer to their problems. You have to be able to fulfill their needs, fix their predicament

    and better their lives in some fashion. In our case, it would be to sell their home at a price that meets

    their requirement and that is fair, along with a time frame that works for them.

    What is the perfect kind of content 
    for for motivated sellers?

    The truth is it all depends on who you are targeting as a wholesale real estate investor. If you are

    looking for and targeting distressed sellers, then you want to create "911" kind of material. This kind

    of content will be like an ambulance because it will help them resolve their situation at the right time

    when they need it the most. Ourselves, we tend to focus on  creative seller financing deals. This

    would be such things as Lease Options, Rent to Own & Sandwich Lease Options. This allows us to

    offer sellers what they really want in our content marketing and final offers such as:

    • Ways sellers can avoid paying 6% commissions and fees 
    •  Receive their full asking price in exchange for terms for our "end" tenant buyers
    • How to sell their home in "As Is" condition so they don't have to invest anymore money in order to fix the home and sell it 
    • Ways we can have our "end" tenant buyers be responsible for the first $5,000 in any and all repairs to the property, so they don't have to be responsible for them

    • Our "Auction" sale strategy that allows us to sell the property in 7 days, compared to 3-6 months with many Realtors
    • Plus, so much more

    When we create great content like what you see above, it targets and caters perfectly to our

    "motivated sellers" desires and needs. Because of this, we average 1 out of 3 sellers signing up with

    us. I think it's the smarter and more savvy way to build your wholesale real estate business. You are

    combing high tech with high touch. Because we have the skills in both, we are able to combine what

    Realtors do offline and what professional Internet Marketers do online everyday. This allows us to

    thread the eye of the needle, creating the perfect content marketing funnels. These funnels allow us

    and others who work with us to thrive and prosper no matter where they live in the country. This is

    because our focal point is to solve the problems of our motivated sellers first and foremost by giving

    them tremendous value to them for free with no strings attached.

     How Do We Give Away Impeccable 
    Content... Away for Free?

    No Matter how hard I tried, I could never see and understand why someone would ever want to

    create a blog. It seemed like a huge waste of time to me. Yet, you could go online and see

    blogs everywhere in every niche. I just never realized how an owner of a blog could make money

    and benefit from it. It was not until later, when I started learning from other successful internet

    marketers why they created a blog(s). I soon found out that they were giving away excellent content

    that their prospects were wanting and needing. This allowed them to be givers first and receivers

    second. The successful internet marketers were getting people to know, like and trust them by giving

    away $10 of value for every $1 they received back. It was the perfect formula that I was looking for

    because it created a "win - win - win" situation for all parties involved. Both the Buyer and the Seller

    received what they were wanting, received tremendous value, while at the same time the wholesale

    real estate investor who created and gave away the value received payment. Just remember this

    phrase that has served me well, "Givers Gain"!

    It was obvious that the more valuable content that I created and gave away, the more money I would

    make. What I want you to understand is that a blog is just the beginning. The blog serves as a

    "virtual coffee date" with my motivated sellers before I ask them to go on another "virtual coffee

    date" with me. Let me clarify as well, when I say "virtual coffee date", what it means to me is an

    automated sales and marketing funnel that gives away superb content that meets the needs of my

    "motivated sellers" on a continuous basis and prior to us ever speaking to each other. It's about

    providing great content that is free and that does not require a huge commitment like a " virtual

    coffee marriage" would demand.

    It's about being cool, calm and collected and being yourself. You're giving away excellent content

    that the consumer can use immediately and get a small taste before deciding if they want to come

    back for more or not.

    Modern Sales Funnel

    By the time myself or anyone I work with talks to a prospect, we have accomplished three things:

    • They Already Know Us
    • They Already Like Us
    • They Already Trust Us
    There is No Selling, No Chasing, No Begging. No Pleading. Zip, Zero Zilch!When you experience

    this process, you will realize how beautiful it really is and wish you had done it earlier. This process

    allows myself and the people I work with to avoid working with people who want to be imbeciles on

    the phone, avoid shouting matches and avoid big egos. No Thank You! Alternatively, we implement

    our sales and marketing to do all the heavy lifting for us. They constantly weed out by qualifying and

    disqualifying our leads for us 24 hrs a day and 365 days a year. And....the best part is that we do not

    have to pay them and they never call in sick.

    Take A Tour of Our Content Marketing & Sales Funnel 
    for Wholesale Real Estate Investors, and...
    See How It All Works for Yourself! 

    (Note: You will be so happy you did.'s free!)


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