One of the toughest things for new and seasoned real estate investors is getting a daily consistent dose
of deals that will close. It's a hard lesson to learn but it's not impossible. Once you learn the lesson
though, it's a beautiful thing. I can tell you this from my own experience. You will go from chasing
people down, manually calling people and hanging illegal bandit signs all over town in order to
convince them to do business with you.
To instead, you will have people chasing you to do business with them. They will be interested and
serious in talking with you by the time they go through your sales funnel. This is because the sales
funnel will weed out all the tire kickers and time wasters who have no intention of doing anything
with you. In the process, the right prospects will get to know, like, and trust you before you ever talk
to them.
Would you agree with me, when the time comes to talk to someone after going through your sales
funnel it would be a lot different and a more pleasant conversation? The answer is Yes! This is
because you are no longer talking with a cold prospect. They have warmed up and have gotten to
know you a little bit. Think of the whole sales funnel process as a cyber date. Just like dating in real
life, you get to know each other little by little and take the next step. Until eventually, you decide to
get married in real life or in our case, you decide to work and partner with each other.
Of course you are going to have some nay sayers in the world that will tell you that you do not need
to have the knowledge and understanding of how a proper sales and marketing funnel works. They
are simply wrong! In most cases, these are also the same people who have no time, no money, no
cash flow, no deals and are getting rejected left and right. Let's not forget either that when you have a
proper sales funnel you are no longer limited to your local geographic area. You are now tapping into
the power of the internet and are able to build your business anywhere in the country. You are no
longer limited to how far you can drive or how much time one may have each day.
The easiest way to explain it is, it's a series of steps and connections that are educational and
informative so that your prospect can make an educated decision on whether or not they want to
work with you after they get to know, like and trust you. By carefully planning out and clearly
explaining your arguments along with proof that it would cost the prospect more in regards to their
goals, needs and wants to not work with you than if they did. The dilemma is that most real estate
investors are still running around the city posting illegal bandit signs and meeting with people one on
one. This is because they have no idea of how to create a proper sales funnel nor do they know how
to automate it, build trust and put it in the right order to be effective.
I have a treat for you though. For now, there is simple way to create a sales and marketing funnel for
your real estate business. When you use your sales funnel you will no longer have to:
1. Deal with daily rejection who don't know, like or trust you.
2. Waste your time trying to explain everything
3. Deal with people who would never become your customers anyway.
What you need to get started:
1. Your smartphone
2. Couple hours of your time
3. Three, 2 min Youtube videos
What you can do right now to take action:
1. Come up with at least three questions that address your prospects needs or wants.
2. Create three videos via your smartphone or any other camera.
Video #1: Quickly introduce yourself to the audience and talk to them as if you are sitting with them
one on one. Tell them what your perfect customer would be to you. Then tell them the three topics
you are going to address in the videos. The first topic will be in this video and next two topics in the
subsequent 2 videos in the future. At the end of this first video, let everyone know that another video
will be coming out in the next day or two that will address their second question.
Video #2: Answer the prospects question quickly with good valueable info that solves their problem.
Video #3: Repeat as you did for #2
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